Story maps have taken the geospatial world by storm in recent years. Many organizations and individuals have turned to the scrollytelling format as a way to tell a longer story in a way that a single article or map cannot. This presentation will go into why story maps are a useful tool, and then how to plan and execute a complex one in a team setting. Along the way we will touch on some cartographic theory, design, and good practices for working on the web. Attendees will hear from Carl Churchill, a Woodwell Climate Research Center cartographer.